The original brief
Website and brochure work established the starting point for a much broader relationship.
WORK / 06
BTI — Birth Tissue International
From a website brief to a different way of working.
THE PROJECT
The brief grew. So did the work.
Birth Tissue International first came to effitt for a website and a brochure. The relationship grew into culture management and a technology overhaul, reaching into the way the organization handled its everyday work.
Donor intake had depended on paper forms and fax machines. We moved that process to a self-managed electronic intake system that could be used across multiple devices. Alongside the technology, we managed internal and external educational assets and the company’s social media presence. What began as a communications project became a sustained involvement in both operations and communication.
WHAT WE CREATED
Electronic donor intake
We replaced paper-and-fax intake with a self-managed electronic system for use across multiple devices.
Culture and technology
Our role expanded into culture management and a technology overhaul, connecting changes in working practices with changes in tools.
Education and communication
We managed educational assets for internal and external audiences, alongside the social media presence.
THE DESIGN QUESTIONS
- 01
Look beyond the initial brief to the work behind it.
- 02
Consider the people and the process alongside the technology.
- 03
Connect internal education with the external story.
RELATED CAPABILITIES
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