FEATURED CASE
Genesis Skin Care
Two distinct brands for consumer and clinical audiences.
Product development informed the positioning of genevi and amniorenu, carried through logos, packaging and communications.
SERVICES / BRAND STRATEGY + IDENTITY
Make the idea clear.
Positioning, naming, messaging and visual identity for companies and products that need people to understand why they matter.
Let’s talk about brandSOUND FAMILIAR?
A logo can’t explain a confused company.
Brand problems often arrive disguised as design requests. “We need a new website.” “The logo feels dated.” “Nobody understands this product.” Sometimes those are visual problems. Sometimes nobody has decided what the business is actually trying to say.
Where we
can help.
- 01Positioning
- 02Naming
- 03Messaging
- 04Brand architecture
- 05Visual identity
- 06Launch systems
OUR POINT OF VIEW
Positioning before pixels.
The visual system should be the consequence of an idea, not the substitute for one. A brand has to survive PowerPoint.
FROM THINKING TO MAKING
- 01
Understand the business and its audiences.
- 02
Find the idea and the language that makes it clear.
- 03
Build an identity that works across real touchpoints.
SELECTED WORK
ALSO EXPLORE
A-MATRX
Naming, positioning and packaging for a new product introduction.
A product developed by the Evologics team needed a name, identity and clear explanation across packaging, web and sales education.
YOUR NEXT CHAPTER
Hard to explain? Perfect.
You don’t need the perfect brief.
Start a Project