effittINDEPENDENT THINKING.
SHARED AMBITION.
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NOTES / IDEAS FROM THE WORK

Things we’ve learned the hard way.

Notes on strategy, design, software, healthcare, AI and the occasional problem we probably should have avoided in the first place.

Something worth saying.

No content calendar. No obligation to publish every Tuesday. We write when we have something worth saying.

THE NOTEBOOK

The thinking is in the work.

Our project stories show how we approach strategy, design and technology—and how those disciplines come together in practice.

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