EFFITT / LABS
Things we build because we can.
Where experiments become prototypes, prototypes become products and occasionally a weird idea becomes a business.
CURIOSITY NEEDS SOMEWHERE TO SHIP
Not everything needs a client first.
We use Labs to test technologies, solve problems we keep encountering, build tools for ourselves and explore ideas that aren’t quite ready for a business plan.
Some will become products. Some will become client capabilities. Some will teach us something and disappear. All three outcomes are useful.
NOT EVERY EXPERIMENT NEEDS TO BECOME A STARTUP
Learning counts.
Sometimes a prototype teaches us enough to make the next thing better.
YOUR NEXT CHAPTER
An idea that won’t leave you alone?
Reality is excellent product research.
Start a Project