effittINDEPENDENT THINKING.
SHARED AMBITION.
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QUESTIONS + ANSWERS

A little clarity.

Good questions. Straight answers.

01What can you help us with?

Brand strategy and identity, web design and development, product and SaaS design, custom software, AI workflows and automation, and strategic advisory. Some problems need a clearer story. Some need a better experience. Some need something built.

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02Do we need a finished brief?

You don’t need the perfect brief. Tell us what’s wrong, what’s missing, what’s stuck or what needs to exist. Some projects begin with a clear brief. Others begin with a sentence like, “This whole thing is a mess.” Both are workable.

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03Who will we work with?

Theresa and Dan Hong. The people in the first meeting are the people doing the work. We keep the team senior and the distance between thinking and making extremely short.

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04Can you help us figure out what to build?

Yes. Focused strategy, positioning, product thinking and prototyping are part of how we work when the answer isn’t fully defined. We start with the decision and the problem, then work toward the smallest useful version.

Strategic advisory
05Do you only work in healthcare?

Healthcare and life sciences are a depth of experience, not a limit on the problems we work on. We work across brands, digital products, software and business systems.

Healthcare + Life Sciences
06Can we keep working together after a build?

Our Partner approach offers ongoing access to senior strategy, creative and product capability without building another internal department.

How we work together

What are you trying to make happen?

You don’t need the perfect brief.

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