Two people. One studio.

Theresa makes complicated things make sense.

Which is useful, because most of the things she works on are complicated.

Her background spans healthcare, biologics, medical education, business development, brand strategy, sales, advocacy, communications, and the delicate art of getting very smart people to stop talking past one another.

She can take a clinical study, regulatory issue, commercial opportunity, product launch, reimbursement problem, half-formed business idea, or twelve-person meeting that has completely lost the plot and turn it into a clear story with an actual next step.

That ability has made her equally comfortable working with physicians, scientists, executives, sales teams, entrepreneurs, attorneys, manufacturers, investors, and occasionally people who believe a 94-slide PowerPoint counts as a strategy.

It does not.

At effitt, Theresa works at the intersection of strategy, communication, healthcare, and growth. She helps organizations understand what they actually have, why anyone should care, how to talk about it, and what they should do next.

She is particularly good at finding the useful idea buried beneath jargon, politics, organizational inertia, and unnecessary complexity.

Then she gives it a name, a plan, and usually a deadline.

Dan is what happens when a designer refuses to stay in his lane.

He designs brands. Builds websites. Prototypes software. Develops products. Automates workflows. Shoots photographs. Directs creative. Writes code. Builds systems. Fixes things that were supposedly already fixed. And occasionally disappears down a technical rabbit hole because someone said, “I don’t think that can be done.”

That usually ends badly for the rabbit.

His work sits somewhere between design, technology, strategy, and compulsive problem solving. Dan is particularly good at taking an idea that exists as a sketch, conversation, napkin drawing, mildly unhinged text message, or “wouldn’t it be cool if…” and turning it into something people can actually see, use, buy, pitch, launch, or understand.

Over the years, that has meant everything from identity systems and websites to SaaS products, sales platforms, clinical technology, interactive experiences, photography, automation, AI workflows, presentations, prototypes, and the occasional piece of hardware that absolutely did not come with adequate instructions.

At effitt, Dan spends most of his time working in the dangerous territory between “we have an idea” and “holy shit, it works.”